On The Road Again: The Ultimate Tour For The Cure

Posted on: June 1, 2020

In Categories: News & Updates On the Road Again Partners Updates

The 2020 racing season started off with the most successful fundraising to date; 75 names on our car for the first race.

Then COVID-19 hit and the season ground to halt.

The #80 BMW Honoring our Champions at the 1st race of the 2020 season at Dayton International Raceway

While we waited for the season to restart, we wondered: What could we do to honor our Champions, and continue to draw attention to this cause? Alzheimer’s sufferers are especially at risk during this time and the problem is not going away. Families and patients continue to cope. Alzheimer’s continues to cause hardship.

We had an idea.

On the Road Again: The Ultimate Tour for the Cure is a 3,800-mile cross-country drive from Daytona International Raceway in Florida to Monterey — hometown of our driver Nick Galante, the site of WeatherTech Raceway Laguna Seca and the Pebble Beach home of our celebrity cheerleader Jim Nantz.

Along the way our BMW M4, covered in the names of our honorees who’ve suffered from Alzheimer’s or dementia, will hand-deliver checks to our beneficiaries: Nantz National Alzheimer Center at Houston Methodist Hospital and UCLA’s Alzheimer’s and Dementia Care program.

Here’s Founder, Phil Frengs, to explain what we’re going to do.

In 2020, as in past years, we made a commitment to our benefactors that their contribution would get the name and hometown of their champion on the livery of our race car and in front of hundreds of thousands of people throughout the course of the racing season.